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HomeNewsCreative display + outdoor naked eye 3D = popular across the Internet, LED outdoor display large screens become the new city logo?

Creative display + outdoor naked eye 3D = popular across the Internet, LED outdoor display large screens become the new city logo?

2021-04-30

In the current urban business circle, the collision point between the large outdoor LED display and the symbiosis of the city seems to be the answer to the naked eye 3D and creative display. The "3788 Asian Light" outdoor large screen on Guanyin Street in Chongqing has become one of the landmark representatives of the urban landscape. It staged a shocking naked-eye 3D show of the future city earlier, and this show has been screened on the short video platform of Moments of Friends. According to statistics, the data spread of the naked-eye 3D project on the whole network exceeded 100 million, and the official media CCTV and Weibo big V have all reported on it. Immediately after this giant screen, a classic scene of "light rail crossing buildings" was reproduced, and the scenes most familiar to Chongqing people were used for creative design, reflecting the unique characteristics of Chongqing. Nowadays, the cool naked-eye 3D big screen can become a new landmark of the local city and rebuild a new image of the city. Under the combination of creative video and LED outdoor large screen, according to the unique cultural characteristics of the city and the combination of naked-eye 3D, to create a unique scene, scene of its urban characteristics, just like Chongqing's "light rail passing through the building" Like this 3D show, it combines the characteristics of its own city to create the city's "IP" and create a new city identity. From the perspective of building new landmarks and culture in the city, Chen Xiaoji, a master of architecture from Tsinghua University, also pointed out in the article "Urban Big Screen: Reshaping Urban Public Space" that the big city screen represented by Times Square in New York can express and Guide the visual cultural orientation of the city, integrate its cultural orientation into the urban landscape, form part of a new cultural tradition, and highly recognizable urban characteristics. This shows that the large outdoor LED display can recreate a new urban cultural style and characteristics in the new era, give the city a new cultural sense and emotional tone, give the city a new look and feel, and create a new urban style. Such as the current cyberpunk urban style, this style has also led the trend of architectural decoration styles for a while, and the most significant visual signs in the cyberpunk style are neon lights and gorgeous huge display screens. Nowadays, the huge screens suspended by skyscrapers in the game "Cyberpunk 2077" and the movie "Blade Runner 2049" have also come into reality, and gorgeous neon lights are also shining in the city. This kind of trend style is just like the above-mentioned literature. The current outdoor LED display screen is not only used for advertising, but also can be combined with creative videos and naked-eye 3D to recreate new urban landscapes in the ingenious urban design. The city`s new cultural identity helps to spread the city`s image. [The future of the city will evolve into a [screen world", L. Wallace scholar predicted in an article in 2003 that he believed that people`s future life would be surrounded by screens, forming a media space, and people would pass The screen and other media interact with the world. Just like the scene in the movie "Blade Runner 2049", the space in which it is located is full of huge neon lights and LED screens. The colorful world creates the style of cyberpunk, and the LED display The screen plays an indispensable role in this world. The combination of naked-eye 3D technology and creative display can make the LED outdoor advertising screen rejuvenate and become a creative art. The government's control and planning are actually to make it better development. Both the government and outdoor advertising companies should discuss the integration of urban and modern landscape aesthetics. As the carrier of outdoor advertising display, LED display screens are also responsible for spreading the city. The responsibility of culture is to integrate the cultural elements of the city into it, create urban IP, and let the LED display become a part of the city's logo. Under the trend of naked-eye 3D, the LED display industry combines with the cultural characteristics of the city and will usher in a new round of spring breeze. And with the acceleration of urbanization, the demand for urban beautification and lighting has also expanded, which has become a broad market, and the decline of outdoor display large screens will also usher in the rise.

Kindwin Technology (H.K.) Limited
Business Type:Manufacturer
Product Range:Digital Signage and Displays , Digital Signage and Displays , Digital Signage and Displays
Products/Service:Sky Curtain Display , LED Outdoor Lighting , LED Floor Display , Facade Media , Customize LED , LED Window Display
Certificate:ISO9001 , CCC , CE , FCC
Company Address:No.5 fuxin road,xinnan community,pinghu, Shenzhen, Guangdong, China

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